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& nbsp; & nbsp; & nbsp; when the sports marketing is increasingly favored by businesses, the quadrennial World Cup naturally became the public arena to another arena of business. & nbsp; & nbsp; & nbsp; and Zidane kick ghost unpredictable arc assists, let Henry Selecao finally break the door, dropped the World Cup, Brazil's biggest "ante" in the global the largest sports brand Nike, also fell to the feet of its top rival Adidas. & nbsp; & nbsp; & nbsp; So far, the team into the World Cup semi-finals, Nike sponsored chips remaining in the hands of Portugal, and Adidas in addition to the local advantages to become an official sponsor of the World Cup In addition, there are in hand to win the voice of Germany and France, the largest two trump cards. & nbsp; & nbsp; & nbsp; Adidas occupation World Cup & nbsp; & nbsp; & nbsp; Although Europe's largest sporting goods company Adidas in Germany with 3.1 billion euros the previous acquisition of the world ranking three US Reebok, but both the United States and $ 15 billion last year, Nike's sales are still 20 billion to $ 3 billion gap. & nbsp; & nbsp; & nbsp; but so is the heart of Nike football series has been the sole leader Nike Adidas fields. In the European market, accounting for 36% of Adidas soccer commercial market share, accounting for 32% of Nike; in the US market, Adidas is as high as 48 percent, only 32 percent of Nike. ? & nbsp; & nbsp; & nbsp; on the eve of the start of the current World Cup in Germany at home Adidas, Adidas chief executive Herbert Hainer said: "This will be our biggest ever promotion strategy Our goal is to occupy the World Cup " & nbsp; & nbsp; & nbsp;". First Financial Daily "survey was informed that the first sponsor of FIFA rely status, Adidas not only swept the competition with football supply, but also to provide equipment for all World Cup referee, caddy, staff, volunteers and the standard-bearer, David Beckham, Zinedine Zidane and other famous players will also us jordans on sale online e Adidas equipment. They also bought the 12 World Cup billboard and TV advertising rights inside and outside, which makes Nike, Puma and other international brands, "nowhere to intervene." & nbsp; & nbsp; & nbsp; during the World Cup, according to the relevant institutions predict that the world will have about 320 million people watching the World Cup on television, this figure increased by 10% over the 2002 World Cup. & nbsp; & nbsp; & nbsp; to this end, policy makers Adidas hopes the 2006 World Cup a record sixth consecutive year of double-digit growth in history. This one, with football-related products are locked target 1 billion euros in sales. & nbsp; & nbsp; & nbsp; "sales of World Cup products even better than we expected, we doubled sales during the World Cup, an increase of over 95%.", who declined Name of Adidas China dealer said. & nbsp; & nbsp; & nbsp; It is reported that Adidas plans to sell 500,000 German national team jersey and more than 1.5 million of the Adidas brand all kinds of T-shirts. The design of the World Cup "team spirit" football since last December, has sold 10 million worldwide, is expected to end this year, but also to sell 5 million. Preliminary statistics, Adidas World Cup advertising to pay for the cost of up to $ 200 million. But the company optimistic forecast, which will increase sales of Adidas $ 1.5 billion. & nbsp; & nbsp; & nbsp; Nike lost & nbsp; & nbsp; & nbsp; This time, Nike sponsored, including Brazil, eight participating teams. The last World Cup, Nike-sponsored Brazil beat Adidas-sponsored German team, won the World Cup. & nbsp; & nbsp; & nbsp; However, with the progress of events, Nike's dream becoming a nightmare. Analysts and the media that the amount of sponsorship Nike and Brazil is estimated to reach tens of millions each year, should not exceed the amount of sponsorship Adidas and the German team, which is Nike's largest investment in this World Cup. But with Brazil eliminated by France, cheap air jordans Portugal upset the chance to enter the semi-finals, appeared in the final of the Nike brand is rather low. & nbsp; & nbsp; & nbsp; Germany striker Miroslav Klose is Nike's contract star, if he wear Nike shoes to participate in the World Cup, will get a ? 2 million contract which, if the World Cup Golden Boot Award words, will receive an additional 4 million euros. But Adidas is a German team of long-term fixed-sponsor, the contract clearly stipulates that during the World Cup Klose only wear Adidas sneakers on behalf of national team. & nbsp; & nbsp; & nbsp; "During the World Cup, Nike's sales, although growth, but only 15% to 20%, far lower than Adidas." Nike in China, a market agents said. And on June 27, Nike announced May 31 to the end of the fiscal 2006 fourth quarter earnings, the Nike's profit was only $ 330 million, representing a downward trend. Among them, the Europe, America Product revenue shoes were decreased. & nbsp; & nbsp; & nbsp; industry estimates, during the World Cup Nike invest about $ 100 million, but for now, it has been far from Adidas opened. & nbsp; & nbsp; & nbsp;as Jordan Brand 30th anniversary, 2015 there are all kinds of wonderful Air Jordan shoes let fans feast for the eyes. The day before the exposure of Air Jordan 1 "Gold Plated" golden peak series has eye-catching golden ornament show, contains three different color Air Jordan 1, vamp material texture, shoe buckle, Logo and Jumpman Logo wing are used to create a golden flag. this Air Jordan 1 HI GS combines camouflage elements with black and brown, mixed use of mesh and suede, and creates a different style. The Gray Crystal big bottom and the shoes net surface color echo, the overall color matching is quite harmonious. has now landed in some stores in North america. shoe information: Air Jordan 1 Retro High Premium GS color: Black/Dark Brown-Camo number: 832596-030 offer price: $140 APP download [get], WeChat public number: [get move air jordan 11 space jam for sale ment trend], scan code take you into the forefront of Sneaker, fashion trends, more free shoes true and false authentication service, you experience! Capricorn, precise but sedate graying constellation. There are many Capricorn celebrities, Jordan and Jin Dong inventory for you today: if Kobe got 7 championship, his position beyond Jordan? Kobe has always been to surpass Jordan as the goal, but I know many retired data could not complete the transcendence of Jordan, including the total number of champions. Kobe, a total of 7 finals, 5 championship, while Jordan is 6 in the 6 championship finals. The historical facts can not be changed, but we make an assumption that if Kobe 7 finals won the 7 championship rings, Jordan really greater than 6? From Jordan's point of view, the championship number determines a super giant position, this is how James times than it. And if the total champion Kobe got more than the number of Jordan, from Jordan's point of view, is not it means that the historical status of Jordan Kobe far? Why do the fans always compare Kobe and James love, because they have achieved has been perfected, only in the championship number contest. Michael · Jordan (Michael Jordan), born in New York in February 17, 1963 Broolyn, former American occupation basketball player, the Secretary shooting guard, nicknamed "the flying man" (Air Jordan), capricorn. Capricorn celebrities in addition to Jordan, in fact, there are a lot more famous, such as Jin Dong, Wallace Huo, Guo Degang, Haruki Murakami, Jordan etc.. speaking of Jin Dong, Jin Dong do you want to know more about it? And Xiaobian look at it! ["we love" idea too! A lot of crazy, what Jin Dong had saved? ] played by Jin Dong Xu Guangming, is a Medical Research Institute senior researcher. This time Jin Dong didn't like equal to anything he Han. Although he is senior personnel, in order to buy the school district room, or have to fake divorce with his wife. Wife Ding snow is a hot cheap jordans free shipping temper, found Xu Guangming with other women have contacts, she doesn't listen to explain it, directly in front of mother-in-law quarrel, slapping the table to drop off the bench, it even had their own can be pestered beyond endurance, not straight down, calling her a mad woman. Is Ding snow temper, it certainly can't stand, she going to court for custody of her daughter Xu Guangming. She is very satisfied with her work without brain and bad temper, after her daughter and Xu Guangming divorce, she has been with deaf granddaughter, acts as a link between husband and wife two people, the relationship between recovery and help Tingting grandpa and grandma mom and dad. Jin Dong, male, China mainland actor, was born in December 22, 1976 in Shandong Province, works on behalf of the sunrise, autumn, the pretender, ghost blows Jingjue ancient city, surgical situation. others: in acting, Jin Dong is recognized as a "crazy drama circle". He humanness integrity and polite, who has a higher than normal calm and gentle, but also in the face when something broke into a bloody and powerful man in Shandong. In the entertainment channel.New Balance X Shoe Gallery joint sale information 2014-12-05 16:37:25 day before New Balance from Miami and Shoe Gallery jointly launched tide shop street planning, work together to create a pair of new shoes for us 580. The designer's inspiration from the famous Miami beach, with orange red and blue suede shoes details of collocation, black bottom with big blue bottom shoes show, the overall feeling is very elegant, but also ensure the outline of classic sports shoes shoes, the shoes will be landing in December 6th designated brand shop on sale the price of 175 dollars, love a friend may wish to focus. Nike Air Max Air 22:49:11 2013-12-08 NikeSportswear in 2013, in addition to a variety of classic Jordan engraved shoes, money is also a big wave. Previously introduced to you, NSW will introduce a re engraved package of news, toda cheap foamposites y this package of four double engraved shoes finally came together. These four shoes are Air Max 1, Air Max 90, Air Max 95 and Air Max 97, color matching also selected the most classic several color matching, and add the bottom to do the old and other techniques, retro strong flavor. It is reported that this set of shoes will be in the 31 month of this month from the stage, like retro jogging friends may wish to pay more attention to.& Nbsp; & nbsp; & nbsp; & nbsp; Nike officially named in 1978. It is more than the leading brand Adidas, Puma, Reebok, known as the "new world for nearly 20 years created the most successful consumer goods companies." Nike's profits from $ 13 million in 1985 rose to about $ 400 million in 1994, $ 4.8 billion Nike1994????????????. In the US, there are up to seventy percent of teenagers dream is to have a pair of Nike shoes. & Nbsp; & nbsp; & nbsp; & nbsp; "Nike" brand has much digging marketing inspiration. "Nike" marketing secrets in a very good aspect is its marketing communication (Nike's & nbsp; Marketing & nbsp; Communication). In 1994, the "Nike" in advertising investment of $ 280 million, P & G's advertising costs & nbsp; about l / 9, but very attractive Nike creative marketing communications, as "Nike" won the consumer, so that the "Nike" to become the market goddess of victory (Nike intent is "the ancient Greek goddess of victory"). Combined with English first-hand information, the following detailed analysis of the success of the Nike marketing communication: How the athletes, the shoe market expansion of mass market consumers; & nbsp; how to use the "deviant" ads strengthening communication; & nbsp; how to borrow idol Worship build brand loyalty; & nbsp; how to use animation, computer games close to young children consumer; how deeply self-awareness and psychological value for the female consumer group. & Nbsp; & nbsp; & nbsp; & nbsp; Nike's "consumption myth" - many consumers around the world are due to worn Nike and cheap jordan shoes feel very honor. Hong Kong, "Economic Monthly," April 1991 period have been reported: Some shoe store owner in New York City, the authorities have filed a request to approve the use of firearms in self-defense to protect the personal and property safety. Article commented that in recent years, due admiration Nike saddle, many teenagers, did not hesitate to take the risk of theft and even murder, serious incidents have occurred, desperation, the owner had to seek such "self-protection" ...... & nbsp; & nbsp ; & nbsp; & nbsp; Nike also has a "growing myth": In the sixties, the company was founded, small scale, at any time may collapse. Division of the two founders of ?????? and Knight have several roles, the company did not own the building and complete operators. 1985 Nike's global profit of $ 13 million, in 1994 the company's global turnover of as much as $ 4.8 billion; twice its market share champion, is ranked third in the Adidas company of more than 24%. Nike's pace of growth has not slowed down. 95 years compared with 94 years, global sales rose 38%, pre-tax profit growth of 55%, Nike's stock price quickly rose $ 43 per share two years ago, soared to $ 103 per share for 95 years. Wall Street investors and analysts, many people in the past 80 years has not optimistic about Nike: "Nike is not much foundation and prospects for development." Today mockery: "God likes to create the myth, so he chose our unexpected Nike. "& nbsp; & nbsp; & nbsp; & nbsp; Nike myth is because" God-given: Yes, yes 'consumers God' we have with 'God' dialogue of magical tools "you president of Nike's Knight answered?." - Nike ad ...... "& nbsp; & nbsp; & nbsp; & nbsp; ad Reform focuses on communication, President of Nike, Inc., commented: Nike's focus on communication effects of advertising, so the Nike brand by all the love, the rapid growth. Nike's early work focused primarily on technical superiority of its products, because it was brand positioning, competitive athletes in the Retro jordans for sale formal market. Of course, some of the recreational runners and people who exercise to buy Nike shoes, one for comfort, but also because the Nike campaign:! Who owns Nike, who understand the sport this has some influence on consumers. However, this period can not be called the Nike advertising communication in the true sense, Nike communication advertising is produced out in its "advertising Reform". & Nbsp; & nbsp; & nbsp; & nbsp; 80 years, Nike products began to enter the athletic field and stadium homes of ordinary people (especially teenagers). Nike sports tradition must lose regular market conditions without, to maximize the attractiveness of Nike ads, for which you must like Levi brand Nike (the leading brand of jeans), become an integral part of youth culture and status symbol. Nike's two completely different market operations, it faces the challenge is in adapting popular sports achievements awareness and advocacy on how to achieve balance and consistency, Nike began to rethink its advertising strategy. & Nbsp; & nbsp; & nbsp; & nbsp; 1986 years of a propaganda Nike inflatable insole advertising is a real breakthrough in advertising the film, Nike adopted a new idea, instead of using blindly promote its goods and technical performance and advantages of the usual techniques, and by the representative and symbol of hippies playing the famous famous Beatles song "Revolution" in the rebel Fig new rhythm, melody, a group of Americans dressed Nike products are intoxicated to carry out fitness training, ...... the ad accurately cater to the winds of change emerging era of fitness and fashion, so feel refreshing. Nike has been using the magazine as a former major advertising media, deliver product information to the athletic players, but since then, Nike has become a major television advertising, "the spokesman," This move makes the Nike ad can adapt their products to market new development of. Nike's advertising very successful political reform, first reflec cheap jordans from china ted in the rapid growth of the company's market share: more than Reebok became the US athletic footwear market, the new overlord. Nike's long-term rivals like Nike, Reebok has had the same emphasis on communication style rather than product features, while Reebok switch to & nbsp; Chiat & nbsp; Day the company as an advertising agency, who had worked in the mid-1980s while Nike's agents in an attempt to revive the former glory. However, the advantages of style and Nike products has occupied the minds of consumers unshakable position. & Nbsp; & nbsp; & nbsp; & nbsp; ad Reform has earned the market and consumers, but more importantly, Nike's transformation, gradually mastered the art of advertising communication, to form their own unique advertising ideas and strategies - to be committed communication, rather than sales demand. This strategy and the majority of US company's advertising strategy is fundamentally different, but it is this unique strategy and practices, making Nike the breeze continued success in the market, the rapid growth. & Nbsp; & nbsp; & nbsp; & nbsp; Nike to expand the first breakthrough in the youth market, consumers in this market there are some common characteristics: love of sports, revered heroes, strong Starchaser sense of hope that the subject of attention, thinking, active , imaginative and full of dreams. For this feature young consumers, and some of the famous Nike have been, the subject of popular sports stars signing, such as Michael Jordan, Charles Barkley, Andre Agassi, Cantona, etc., they become Nike ad film brilliant communication "protagonist" . In the commercials, "Who killed the rabbit Jordan" in Michael. Jordan (Michael Jordan) and another by popular cartoon character Baggs? Benny (rabbit Jordan) has appeared in the film. Advertising lens is Benny began to cave is sound asleep, and suddenly the ground uploaded to strong vibration, the Benny woke up, he climbed out of the hole to see the original four guys playing basket buy cheap jordans online ball, Benny complain a few late, but by those who attack, they put Benny in the air like a ball thrown around, Benny shouted: "! That is my enemy" At this time, Michael Jordan appeared, come to help his friend Bunny cartoon Jordan a basketball shootout begins ...... this television commercials on the screen, almost no Nike products, "shadow", not as advertise like other advertising products, stating "selling point", except that Michael Jordan a lot of attention and rabbits current interpretation of a game or a story. In addition, the 1990s Nike also designed to promote a computer game, so players can play basketball with Michael Jordan number one in the game. Nike grasp teenager preaching hate, increased awareness of the characteristics of independent, full and meet their imagination and self-awareness, from "Jordan" realized "I love sports," from "wearing Nike shoes, Jordan" Lenovo to "I'm wearing Nike shoes" ...... In a series of consumer self-imagination, comparison, Nike's communication with its target market, the formation of naturally Nike products spleen deeply rooted in depicting the image of the customer's heart. & Nbsp; & nbsp; & nbsp; & nbsp; Program Director, Nike advertising agency W & K's Chris & nbsp; Riley contrast Nike and Reebok ad after comments: "You put Nike and Reebok ad showed 14-15-year-olds They look, they'll say: 'Reebok idea hit me again, they used to sell sports and health advertising.'; but the way they talk about the Nike ad is very different: 'You see, the Nike guys and squandering money it! I really do not understand how they manage their own advertising expenses. 'This means that they understand us, know that Nike can present the traditional marketing oriented advertising. Undoubtedly, Nike market for young a series of advertising achieved its purpose by educating teenagers customer's identity, and it is the battle for the market they are the most authoritative referee & nbsp;. & nbsp; & nbsp; & nbsp; Many people believe that Cheap jordans online air jordan 11 blackout for sale Nike commercial communication technique is the "star offensive "With different advertising images, the plot, but that is not true, played a fundamental role of communication in the form but not the content, in advertising heart to heart dialogue with consumers! Nike commercial communication is also therefore allows consumers to obtain a strong resonance excellent effect when Nike consumer groups for sports enthusiasts, their communication content pains to pass such information to the public audiovisual: Nike and the sports world like you "experts", we all know what happened in the sports world. So Nike ad film show is a real objective of the sports world. In a baseball star treasure? Jordan as the protagonist of a series of humorous ads advertising "Bao know", the funny, cute laugh treasure? Jordan, attracts a large number of adolescent viewer's attention, then treasure? Jordan hip injury, can not play Atletico had to bid farewell to sports, treasure Jordan lost the advertising value, under normal circumstances, to terminate the contract, the US business community unalterable practice Nike no way, and continue to cooperate with him in commercials, this initiative with young consumers have a strong resonance: Nike, as we will not abandon an unfortunate old hero & nbsp; & nbsp; & nbsp; & nbsp; In another example, Nike hired "notorious" Barkley commercials, Barkley in basketball circles of "boxer" nickname, act violently fighting hard, hot temper, often outrageous act. Nike did not hide cover these, it Creation A TV commercials, the protagonist is Kongwu vicious Buckley, beat opponents in the game, pulling rotten rebounds ...... see this piece of sports fans will have the same feeling: Buckley He is such so Nike and consumers of With good communication between, again and again strengthen this communication continues to resonate with consumers, 'and eventually became the Nike brand and its loyal customers, "partner" and "friend" or even mutual one, regardless of each other, while the rapid rise of the Nike brand, dominate, naturally makes sense & nbsp;. & nbsp; & nbsp; & nbsp; Nike ad in the women's market is even more imaginative, magical. Nike than Reebok late into the female market, in part because the Nike Air technology revolution think its advertising theme is for men, and if it was in turn attract women, so growth is bound to hurt men's market. Nike management had then promptly corrected some promotional activities carried out in California, the company believes that the company's activities go beyond the original intent. Company managers do not want to harm themselves as a technologically advanced, the courage to create a good reputation in the sporting goods company's first and become a popular feminine supplies company. & Nbsp; & nbsp; & nbsp; & nbsp; When Nike in the youth market and a firm foothold male market instead concentrate their firepower to attack the female market. Creative program planner Janet and & nbsp; Charlotte Ms. adopted two methods to examine the situation of self-understanding of women's inner world, to a woman with a woman's "dialogue" as the main means of communication. Advertising works using a strong contrast of black and white picture on the background highlights are intertwined with one word "no", ad text, full of affection, meaningful tone soft but filled with a touching concern and hope: & nbsp; & nbsp; & nbsp; & nbsp; in your life, people always think you can not do this or can not do that. In your life, people always say that you are not good enough is not enough robust enough talent, they say you will not do the physical height and weight No no, do not make a difference. They always say you can not, your life, they will be thousands of times quickly and firmly say you can not, unless you prove your line. & Nbsp; & nbsp; & nbsp; & nbsp; ad is posted on the women's favorite lifestyle magazine. Ad text is not like a sporting goods sales demands, more like a female heart confession, advertising reflects the true characteristics of Nike ads: communication, rather than a stimulus. This ad was a great success, after the ad published, the company switchboard room phone ringing constantly, many women customers call to talk, said: "Nike ad changed my life ......" "I only buy from now on Nike, because you understand me. "These results are also reflected in the sales, Nike women's market sales growth and rapid release of their male market. Nike, Reebok weaker market conditions for the latter part of the 1980s women, a fundamental change. Studies have shown that the Nike brand in this market reference rate and reputation more than Reebok. & Nbsp; & nbsp; & nbsp; & nbsp; Nike in just two or three decades, by a simple small shoe company's growth is the dominant industry, the little-known today renowned the world over (well-known in the United States almost 100%), Nike marketing communications attributed to the hardwork. & Nbsp;After this week's Air Jordan 7 Retro "Marvin the Martian", the Air Jordan 7 Retro GS for "Verde" in the upcoming week, but this time for GS to create exclusive. White leather uppers black collocation tongue, the details are at infrared and red dot. The shoes sale information is as follows: Air Jordan 7 Retro GSWhite/Black-Verde-Infrared 23number: 705417-138release date: 2015-03-14price: $140 search app store to download and install when guest artifact, the hot shoe money grab single worry free; forum posting shoes identification, God distinguish between true and false, Taobao to buy shoes more at ease; detailed inquiry micro channel dunkhome, microblogging "when off, the interaction does not stop! source: nikeAfter a series of ClutchFit Drive Under Armour to create a version of camouflage, recently's signing big Jinzhou warriors Steph Curry received from Under Armour to PE ClutchFit launched a new personal version of Drive boots. Two new models were presented in black and yellow and white and blue color, continue its RECOGNIZABLE high help design, $124.99. underarmour-ua-clutchfit-drive-steph-curry-pe-1.jpg (256.54 KB, download number: 0) download Under Armour ClutchFit Drive Steph Curry PE 2014-11-1 16:43 upload underarmour-ua-clutchfit-drive-steph-curry-pe-4.jpg (172.92 KB, download number: 0) download Under Armour ClutchFit Drive Steph Curry PE 2014-11-1 16:40 upload underarmour-ua-clutchfit-drive-steph-curry-pe-3.jpg (184.77 KB, download number: 0) download Under Armour ClutchFit Drive Steph Curry PE 2014-11-1 16:39 upload underarmour-ua-clutchfit-drive-steph-curry-pe-2.jpg (190.3 KB, download number: 0) download Under Armour ClutchFit Drive Steph Curry PE 2014-11-1 16:39 upload underarmour-ua-clutchfit-drive-steph-curry-pe-5.jpg (294.97 KB, download number: 0) 0New Balance the day before and for its 530 running shoes bring this Running Grey color. The contour design is still the continuation of the shoes and shoes retro, from the grey 90s as inspiration to, with a gray leather combined with mesh material composed of a shoe body, with red details a little embellishment, finally with the iconic ENCAP in the bottom to create a comfortable wearing feeling. At present, the shoes have been purchased by Wish, priced at $$100. new-balnce-530-90s-running-1.jpg (76.1 KB, download number: 0) download New Balance 530 "90s Running Grey" 2014-7-29 13:43 New Balance upload Grey 00, 530, RunningLow key deep adidas Spezial - Iron and Aluminum 2013-12-08 22:36:07 Before we bring over three different colors of adidas Spezial, respectively, red, blue and green tricolor, colors are very beautiful. Today, this adidas Spezial want to introduce in the color dark a lot compared to the previous three, filling low-key. Outsole gray suede uppers equipped army green, very deep feeling. The only thing dazzling golden shoe body side stamping Logo, like a low-key style of friends can try it out. It is reported that this shoe will soon adidas Original stores in major outlets.